About Me


While I have been with IBM for over 5 years.  I am a part of IBM’s Corporate Digital Strategy team.  My area of focus is around social intelligence and help to develop best practices and training around social media.  Before my role at CHQ, I worked in our Information Management brand.  I was the lead social media strategist for the brand and specifically support our ECM, InfoSphere, and Informix segments.

My Background

I was born and raised in Southern California.  While growing up in Cerritos and attending Artesia High School most of my friends where not South Asian.  At the time I never thought it was a big deal.  I was just thankful to have friends (with the occasional girlfriend).  However, when I look back I realized that even at a young age I had to learn to balance who I am at home and who I am in public.  The world is a place in which I had to often negotiate my ethnic identity.  This fascinates me, and I want to better understand how this process works.  More importantly, I want to find others like me and understand how they negotiate their identity.  That is why I pursued my undergraduate degree in Sociology from the University of California, Los Angeles.  My focus was on South Asian Immigrants and their children (like me).

I started out as a computer science major.  Much to my fathers dismay…I really was not happy.  There was no way I was going to write code for the rest of my life.   I was convinced that I wanted to be a research professor.  By the time I finally made it to my senior year and I had to apply to PhD programs, I had another revelation.  My financial dreams where starting to out weigh my altruistic ones.  This was a pretty emotional decision for me.  I had decided not to apply to PhD programs and to enter the world of business.  I felt that the academic environment had cut me off from the real world.  I was surrounded by book stacks and heated philosophical conversations.  I wanted to remember what is was like to deal with every day challenges.  I started to enjoy connecting with other South Asians, and felt that what I was looking for is what really lies in the conversations and interactions with others like me.

After several years of working in sales for several software companies, I decided to go back to school.  In June of 2009 I completed my MBA from the Paul Merage School of Business at the University of California, Irvine.  My focus has been in Global Business and Marketing.

IBM is a great place to work.  We have some of the smartest people in the world working for our company.  It’s great to be connected with such individuals.  Like many companies, we have our challenges.  With my newly earned MBA and a great deal of enthusiasm, I look forward to not only making a impact for IBM, but for the world.  From my blog you can expect me to post content on work, my personal experience, thoughts, opinions…basically whatever motivates me to write.  These are not official IBM posts, nor designed to represent IBM policy.


2 thoughts on “About Me

  1. Hey Jeetu!!

    I don’t know if you remember me, but I was the college guy who played the bully in Jeetu Comes To America. I was copying old tapes to DVD and came across “Jeetu” and thought I’d see what you were doing. Even though you’re older, I could tell it was you right away. I hope all is well.

    take care,

  2. Pingback: 2010 in review « Ramblings by Ranjun…..

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