You think you know technology?


Do you really think you understand how and why technology has evolved during the past century? I am confident the video below will help you understand.

The following video is another video that celebrates the achievements of IBM. I especially like these clips because they demonstrate IBM’s contribution to meaningful events in society. The clips focus on the real IBM’ers that were a part of each one of the projects. Over the past 100 year IBM’ers have changed the world we live in today. Here are some of the events that are highlighted tin the 30 minute video “They Were There…..”

1953: Policy Letter #4
1958: Project SABRE
1964: IBM System 360
1969: The Apollo Program
1974: UPC (Universal Product Code)
1981: The Personal Computer
2005: The Genographic Project

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IBM Centennial Film: 100 x 100


As IBM celebrates 100 years of business we will release a series of videos document the companies history. You will also see videos on the what we will be able to do in the next 100 years. The video below gives a great highlight of top 100 innovations by IBM that changes the world. This shows how much IBM’ers like myself are proud of the history and culture that we are a part. This is longer than most corporate videos, but I am sure you will enjoy it.

2010 in review


The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads This blog is doing awesome!.

Crunchy numbers

Featured image

The Leaning Tower of Pisa has 296 steps to reach the top. This blog was viewed about 1,100 times in 2010. If those were steps, it would have climbed the Leaning Tower of Pisa 4 times

 

In 2010, there were 8 new posts, growing the total archive of this blog to 12 posts. There were 2 pictures uploaded, taking up a total of 41kb.

The busiest day of the year was June 10th with 91 views. The most popular post that day was Getting to know Informix.

Where did they come from?

The top referring sites in 2010 were iiug.org, facebook.com, twitter.com, linkedin.com, and ow.ly.

Some visitors came searching, mostly for gandhi, ranjun chauhan, gandhi photos, glenn seade, and ranjun.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Getting to know Informix June 2010
4 comments

2

Social Action August 2009
1 comment

3

Reflections During Transition December 2010
1 comment

4

My life is about my experiences…not about me…. January 2009
1 comment

5

Little India August 2009
2 comments

Social Aggregators


Reflecting on 2010, I have noticed that Social Media aggregators have become a popular tool for many social media marketers. They come in many different shapes and forms, but essentially these tools help brands bring together disparate conversations across multiple platforms. Through aggregation brand are looking to demonstrate to their audience the volume of conversations around their products or services. The idea is that aggregating multiple streams of conversation into a single view will give the general public a holistic view of a conversation and thus the impression that their products or services are popular. It will also provide a single, easy to find location to allow new consumers to engage with an existing conversation. Brands are looking to use an aggregated page as a launch pad for existing influencers to engage with new advocates. Thus, aggregation will bring in fresh thoughts, opinions, and feedback to the broader conversation. I believe this is still an important component of a healthy community.

IBM and other companies have made attempts to use content aggregators across several events and programs. For IBM the initial use of social media aggregators has been around our large conferences around our 5 major software brands (Lotus, Information Management, Rational, Tivoli, WebSphere). We look to leverage the existing crowd at the conferences. Our attendee’s come together and have a great deal of stimulating content and face to face interactions that will prompt them to share and post their thoughts and ideas around our products and solutions. Perfectly sound logic. Yet, I do not believe that the tools I have seen thus far have done enough. Content aggregators need to evolve and develop beyond pulling content into a single view.

Media has always been a way to organize and rally people together. Radio, TV and the web have all been a way for a message to reach a broad audience. Aggregators are missing this very important process. What I want to see from an aggregator is the ability to help a reader find people relevant to what they are looking for. When I say “finding” you may think I mean search, but I think its more than just search. An aggregator must help a reader “discover” new people that are relevant to them. Relevant people can be subject matter experts, customer support, analysts or advocates. There is a person behind all of those status updates and posts.

Social media aggregators do a respectable job aggregating from the main social venues (blogs, Twitter, Facebook, YouTube). However, for a company like IBM, most of our customers are posting and engaging in forums specific to their industry or domain of expertise. Such forums can be found on our own developerWorks sites, but many of them are run and managed independently. These are great sites for our customers. People can easily connect with others like them and find the support and guidance that they need. I believe that the current generation of social media aggregators are limited because they do not capture these sites. More importantly, they require that marketers be aware of the sites and must manually aggregate content from these sites. As sated before, I don’t just want to be able to search and find content on these sites, as a reader, I want to quickly find the content and people that are experts. I want to know more about them and understand the contributions they make to the discussions.

Basically, aggregators do what they say they do….big deal! We need more. We need them to be effective, meaningful and to help the reading see the big picture.

I think I can go on about how aggregators need to do more. So I will stop here. However, I think the right thing to do is explain more about my approach. My next post will be on the 3 P’s of social media. This will help give some more context.